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Rasa
Editorial Director
As Editorial Director, I oversaw messaging, defined brand voice, and co-led product launches and marketing campaigns.
In this snapshot, you'll see packaging copy examples, website copy, and an example of an editorial brief I created for a product launch that guided the team.
I've included a mini-editorial brief & the massive brief I created for the launch.
Who is Rasa?
Rasa is an herbal coffee-alternative defined by its adaptogens, high-quality ingredients, and sourcing ethos.
Target Audience
Well-educated women & non-binary folks who have a household income of over 75k. Progressives, auto-immune sufferers, and people trying to kick caffeine.
Voice at a Glance
Comforting // Honest // Quirky // Heartfelt
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