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bande
Editorial Direction & Copywriting
I was brought into bande by the fractional CMO, who was also acting as CD. Using her vision and mission work, studying the brand, and interviewing customers, I created the brand voice & tone guide. Following that, I assisted for 6 months in guiding and crafting copy.
Who is bande?
bande is a high-end boutique digital workout platform, similar to Peleton or Obe.
Target Audience
Fitness fanatics, mostly women, who are high-earning professionals & leaders in their community and families.
Voice at a Glance
Sophisticated // Motivating // Energized
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